Account Based Marketing Platforms
Terminus is an account-based marketing (ABM) software platform that enables B2B marketers to identify, target, engage, and measure the success of their most valuable accounts. The platform provides a suite of tools that help marketers to deliver personalized and relevant experiences to their target accounts across multiple channels, including display advertising, email, social media, and website personalization.
Terminus uses artificial intelligence and machine learning algorithms to identify and prioritize the best accounts for a company to target based on a variety of criteria, such as firmographic data, intent signals, and engagement history. It also allows marketers to create and execute highly targeted campaigns that are personalized to the needs and interests of each account.
The platform provides comprehensive analytics and reporting capabilities that enable marketers to measure the impact of their ABM programs and optimize their strategies based on data-driven insights. Overall, Terminus helps B2B marketers to drive revenue growth by focusing on their most valuable accounts and delivering personalized experiences that resonate with their target audiences.
6sense ABM (Account-Based Marketing) software is a predictive marketing and sales platform that uses artificial intelligence (AI) and big data to help businesses identify and prioritize their best-fit accounts, engage with them more effectively, and ultimately drive revenue growth.
With 6sense, businesses can leverage a variety of data sources, such as website visits, intent signals, and firmographic data, to gain a holistic view of their target accounts and understand their buying journey. The platform then uses this data to help businesses personalize their messaging and outreach to each account and deliver a more relevant and seamless customer experience.
Some of the key features of 6sense ABM software include account identification and prioritization, intent monitoring and scoring, lead-to-account matching, engagement tracking and analytics, and sales insights and alerts. These capabilities can help businesses streamline their sales and marketing processes, improve their conversion rates, and boost their overall revenue performance.