Navigating Your Account Based Marketing Journey
Taking Your B2B Efforts to the Summit
Navigating Your Account Based Marketing Journey
Taking Your B2B Efforts to the Summit
Navigating Your Account Based Marketing Journey
Taking Your B2B Efforts to the Summit
Navigating Your Account Based Marketing Journey
Taking Your B2B Efforts to the Summit
Account-based marketing (ABM) is a marketing strategy that targets specific high-value accounts, rather than targeting a large group of prospects. The goal of ABM is to create a personalized and customized experience for each account, tailored to their specific needs and interests.
ABM involves identifying the key decision-makers within the targeted accounts, creating personalized content and messaging that speaks to their pain points and objectives, and using a range of marketing tactics (such as email, social media, advertising, and events) to engage with them.
The key benefits of ABM include increased engagement and conversion rates, higher customer lifetime value, and better alignment between sales, marketing, and customer success teams.
For years, ABM has been used successfully by enterprise-level organizations. Now due to cost efficiencies and resources like ABMSherpa, companies from $10M to $100M can use ABM to close more deals more efficiently.
Sign up to be the first to know about new events.
Account-Based Marketing (ABM) is a B2B marketing strategy that focuses on targeting specific high-value accounts instead of targeting a broader audience. The benefits of ABM include:
Overall, ABM is a highly effective marketing strategy that can help businesses to achieve their sales and marketing goals by targeting high-value accounts with personalized marketing efforts.
Below is list of reputable sources where you can find more information on the benefits of Account-Based Marketing:
These sources should provide you with a comprehensive understanding of the benefits of Account-Based Marketing.
Terminus is an account-based marketing (ABM) software platform that enables B2B marketers to identify, target, engage, and measure the success of their most valuable accounts. The platform provides a suite of tools that help marketers to deliver personalized and relevant experiences to their target accounts across multiple channels, including display advertising, email, social media, and website personalization.
Terminus uses artificial intelligence and machine learning algorithms to identify and prioritize the best accounts for a company to target based on a variety of criteria, such as firmographic data, intent signals, and engagement history. It also allows marketers to create and execute highly targeted campaigns that are personalized to the needs and interests of each account.
The platform provides comprehensive analytics and reporting capabilities that enable marketers to measure the impact of their ABM programs and optimize their strategies based on data-driven insights. Overall, Terminus helps B2B marketers to drive revenue growth by focusing on their most valuable accounts and delivering personalized experiences that resonate with their target audiences.
6sense ABM (Account-Based Marketing) software is a predictive marketing and sales platform that uses artificial intelligence (AI) and big data to help businesses identify and prioritize their best-fit accounts, engage with them more effectively, and ultimately drive revenue growth.
With 6sense, businesses can leverage a variety of data sources, such as website visits, intent signals, and firmographic data, to gain a holistic view of their target accounts and understand their buying journey. The platform then uses this data to help businesses personalize their messaging and outreach to each account and deliver a more relevant and seamless customer experience.
Some of the key features of 6sense ABM software include account identification and prioritization, intent monitoring and scoring, lead-to-account matching, engagement tracking and analytics, and sales insights and alerts. These capabilities can help businesses streamline their sales and marketing processes, improve their conversion rates, and boost their overall revenue performance.
Sign up to be the first to know about new events.
Increase engagement and conversion with the ABM Sherpa B2B Quick Start Program.
Does not require platform investment.
Quickly and easily get started with ABM within 30 days. Contact Chuck at 773-919-4138 for details.
Best Fit Prospects - Ideal Customer Profile - Buying Group Profile - Personas
- ABM Strategy - Campaign Brief
Test vs Control 3- Month Split Media Campaign
50%/50% as usual vs ABM
Compare CTR, CPM, Engagement
ABM Sherpa will get you set up and going with Account Based Marketing (ABM) in as soon as 30 days without you having to invest in an ABM platform.
We will be with you every step of the way for 4 months.
ABM Sherpa is hereby deemed knowledgeable and skilled in applying digital marketing practices with an inbound mindset. They have been tested on the content and best practices and have an understanding of creating search engine-friendly content, optimizing a website, creating a social media strategy, using video to engage their audience, amplifying their messaging with advertising, and measuring the results of their efforts.
ABM Sherpa is hereby deemed capable and skilled in the methodology of inbound. They have been tested on best practices and are capable of applying them to develop a flywheel business model that attracts, engages, and delights prospects and customers.
ABM Sherpa has successfully completed and passed the requirements needed to earn a certificate for "The Account-Based Strategy Certification: Fundamentals course, offered by Terminus. They are considered to be proficient in fundamental account-based marketing strategies and best practices.
Copyright © 2023 ABM Sherpa - All Rights Reserved.
Powered by GoDaddy
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.